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Veruca Salt Syndrome, I want it Nooooooowww!

Posted by Jennafer Conley on June 6, 2019 at 12:55 AM

We live in a world of instant gratification and too many choices. We can cook our frozen food in minutes thanks to instant pots and we can have basically anything delivered in hours or less than 3 days. We carry pocket computers (which we occasionally talk on) that provide infinite knowledge at our sticky little fingertips. With texting communication and social media ruling our lives, we get annoyed when we don’t hear back immediately. We expect it all NOW.

I’m a planner. I’m a very creative person but I’m also super analytical. Many people have commented throughout the years that I am in my head way too much. But hey, I like it in there. I like to have a plan and a clear concise vision before I pull the trigger on things. As you know (and if you don’t, this is key) you can’t wait to move forward until things are perfect because then you’ll never move forward. You have to take “messy action”. Will you screw up? Hell yes. Will you getter better every time you do it? Hell yes. You’ll learn in the actual process of doing. I’ve been stepping out of my comfort zone on a daily to weekly basis for the past month and its terrifying. But its also electrifying. And I’m amazed at how quickly it gets easier it gets every time.

In the past few months, I’ve invested in a life coach, outlined a 30 Day Course for Branding Your Biz, landed an interview on a Podcast, booked a conference in ATL, and started taking my social media, videos and blogs very seriously. I’m at a place in my career and my business (designer for 15 years and small business owner for 10) where I really feel I have enough experience and knowledge to be able to share and educate. Obviously I’m busting my ass and though I’m proud of myself, I want instant gratification.

When I’m indecisive I can beat myself up and also not come to a conclusion even after I’ve mulled it over for hours, days, or even weeks. But once I KNOW what I want ohhhh girl, you better watch out! I’m ready to hustle, to get up early and work into the evening and go guns blazing.

When I’ve made a decision I get, what I like to call, Veruca Salt Syndrome. You’ve seen Willy Wonka and the Chocolate Factory right? And please tell me you think of the original and not that shitty remake. “I want the world, I want the whole world. I want to lock it all up in my pocket, It's my bar of chocolate.Give it to me Now! Don’t Care How, I Want It NOOOOOWWWWWW”. Sing it with me! That’s my mindset when I know what I want. I am a person that is very confident in my abilities and when I make up my mind to do something, I’m gonna make it happen. I know it won’t be an easy road and I’m okay with that, but dammit, I want it now. I want to see those instant results!

Isn’t that how we are with everything nowadays? We start eating better for a few days and get upset because we haven’t dropped 10 pounds yet. When we put effort in, especially when it’s a LOT of effort and a big change, we want that payoff now. The difference is that a lot of people give up when they don’t get that instant payoff. But not me. Nope. I’m going to keep on keepin’ on because I KNOW that whether its sooner or if its later, it WILL pay off. So I’m not going to stop.

I had to sit myself down and remind myself to be a little more Charlie Bucket and a little less Veruca Salt. Charlie wanted more but he was glad of what he had and it was because he was kind and not entitled that he really won it all. So I’m proud of who and where I am, I know I have a concrete plan to achieve more and I just have to stay the course.

Chew on that! And in the mean time, Laffy Taffy anyone?


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